Blogs

Earlier this week, Adobe in partnership with Edelman Berland released a report entitled Click Here: The State of Online Advertising, which revealed that traditional marketing is more effective than online marketing according to the 1,000 adult, 18 years or older consumers that were interviewed.

When asked to pick up to 2 choices, 45% said newspapers and TV are the best marketing and advertising sources, followed by consumer forums and publications (28%), websites (22%), social media pages (9%), and blogs (4%).

While the data remains consistent with what marketers have know all along – TV is the most influential advertising medium – a digital media plan should not be given up entirely in favor of traditional. Both must work hand-in-hand in order to build a brand that people 1) remember and 2) want to be associated with.

Traditional media helps establish your brand by legitimizing it as well has having the ability to visually display your brand’s personality. An effective, creative TV commercial will make a consumer remember your name and logo when they are presented with many in a search. It can also increase recall when a memberable voiceover recites your tagline or sings your jingle.

Print, like TV is an opportunity to build your brand’s awareness, off and online. Through print you can guide prospects through your benefits and value propositions step by step. You can share images and further position your brand as a leader in the category.

It’s important that within your traditional media you utilize the opportunity to give the consumer your online information – website address, Facebook page, Twitter feed and/or YouTube channel addresses. The credibility that you have built offline will transfer online as the consumer investigates your brand in depth. This is the place to make sure your brand consistency rules are being used. Be sure to use the same fonts, colors and images so the consumer remembers your brand before they consciously think about it.

By Marc Apple, Forward Push Media

Forward Push Media uses traditional and digital advertising, branding, and social media outlets to inspire measurable brand loyalty and drive sales.

Holidays are coming and Define Defense is in the holiday spirit! We are offering our new clients our best deals to date! We offer high quality training in:

- Mixed Martial Arts
- Brazilian Jiu Jitsu
- Self Defense Classes & Workshops
- TRX & Cross Training Classes
- Kettle Bell Classes
- Personal Training

From now until January 1st 2013, we offer the following deals:

Mixed Martial Arts:
20% off memberships and punch cards
+ a free T shirt or tank top

Self Defense:
Four self defense classes, a Mace 10% Pepper Gel and a Define Defense T shirt or tank top for only $99

TRX / Cross Training:
20% off memberships and punch cards
+ a free T shirt or tank top

Kettle Bell Program:
20% off memberships and punch cards
+ a free T shirt or tank top

Personal Training:
First session is free!

Youth Martial Arts:
20% off memberships and punch cards
+ a free Gi


 

More info at www.DefineDefense.com

OR contact us at Info@DefineDefense.com

Define Defense is again participating in the Tough Mudder in Beaver Creek, Colorado on June 16th, 2013! Tough Mudder CO is a 12 mile obstacle course to complete with a team (not a competition!). It’s a blast and gives you a great goal to work towards while having fun with your team mates. And let’s not forget, it gives you bragging rights for a long time!

We will be training all our participants and have a great offer for our team mates. If you join our Define Defense Team for Tough Mudder, you can get a 3 month unlimited fitness membership at our facility for only $165 or a 6 month membership for only $285.*

This membership applies to all our TRX, Cross Training and Kettle Bell classes. On top of these, we will also do additional specific workouts to prepare ourselves for Tough Mudder.

That’s a stunning 50% off normal membership fees!

However, in order to get this amazing deal at our cutting edge studio, you have to commit to joining our Tough Mudder Team first. There is absolutely no monetary gain from your registration for Define Defense. However, we do this because it’s a lot of fun!

Everyone is welcome! We just ask you to come motivated and bring your team spirit!

REGISTER HERE AND JOIN OUR TEAM!

When you register, you have to click ‘Join an Existing Team’, the next page will require you to type in our team name:

Define Defense Martial Arts & Fitness

When you are all set, please email us at Info@DefineDefense.com to confirm your registration and we will get you set up with your unlimited membership for our TRX, Cross Training and Kettle Bell classes!

Do you have any questions? Just shoot them over!



*For new members only*

www.DefineDefense.com

1805 11th Street Ste. B

Boulder, CO 80302

Warm Hearts Cure Cold Feet on 12/12/12 for “No Socks to Work Day”

Campaign to gather sock donations for Denver’s homeless being spearheaded by the Sock-it-to-‘em Sock Campaign

A citywide effort to gather donations of socks for Denver’s homeless population is kicking off with the inaugural “No Socks to Work Day” on Dec. 12, 2012.  “No Socks to Work Day” asks workers to forego their socks for the day, donate a new pair of socks in their place, and sport bare ankles in the workplace in show of support for the campaign. The drive will be in full effect through Dec. 31, 2012.

The Sock-it-to-Em Socks Campaign™ was launched in 2011 by Sue Lee, CEO of EQ Media and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet, she asked her friend Phillis Shimamoto to join her in 2012 to form Sock-it-to-Em and began soliciting fellow small business owners and others to pitch in.

This year, Lee and Shimamoto teamed with Small Business Drives America™, a nationwide program to highlight the contributions of small businesses to the nation’s economy, in launching the “No-Socks-To-Work™” Day drive. Thousands of businesses and other workplaces nationwide are expected to shed their socks and participate.

Denver’s homeless population is now twice what it was just a year ago.  The Sock-it-to-‘em Sock Campaign™ aims to cover the feet of as many of those in need as possible before the new year. No Socks to Work Day was the brainchild of Denver resident, Dean Rotbart, co-coordinator of the sock donation drive, and the force behind the Small Business Drives Colorado™ campaign.

“We want to launch the effort in Denver, but intend to encourage other cities around the country to join in,” said Sue Lee, Sock-it-to-‘em founder.  “Denver is a good place to start because of the growing homeless population who will have to endure bone-chilling temperatures during the holidays.  By encouraging the community to donate new and used socks to those in need, we hope to help everyone survive the cold.” 

“It’s estimated that one out of every four homeless individuals in Denver is a child – that’s just heartbreaking,” said Dean Rotbart.  “If we can make sure their feet are warm for the holidays, we will be doing something to help.”

The grassroots campaign has attracted the attention and support of several Denver-metro area sponsors, including:

• Crocs: Crocs Inc. will serve as a national co-sponsor of No Socks To Work™ Day, providing new pairs of Crocs in support of the no-socks drive and its celebrity participants, as well as making a donation of new shoes to the homeless.
• HomeSmart Realty Group: Donation of 501 pair of socks
• Marco’s Pizza Colorado: Two-for-one discount on pizza slices for anyone who brings in a sock donation
• Communications Strategy Group: Coordination of all media relations and promotion of No Socks to Work Day

Sock donations can be dropped off at any of these locations:

• MIYO’s Café - 858 W. Happy Canyon Road, Castle Rock, CO 80108
• Leading Edge Physical Therapy - 7280 Lagae Rd., Unit F (Castle Pines Parkway & Lagae)


• First Plymouth Congregational Church - 3501 S. Colorado Blvd., Englewood, CO 80113


• St. Andrews United Methodist Church - 9203 S. University Blvd., Highlands Ranch, CO 80126


• 100% Chiropractic, Belmar - 455 S. Teller St., Lakewood, CO 80226
• Heart of Oneness Center - 720 14th St. Golden, CO 80401
• Rainbow Rewards - 999 18th St., Ste 2250, Denver, CO 80202
• Communications Strategy Group  - 3225 E. 2^nd Ave., Denver, CO 80206
• Any Denver or Colorado Springs Marco’s Pizza location
• The Fragrance Factory - 45 Via Brianza, Suite 100, Henderson, NV 89011

Sock donations can also be mailed to:

Sock-it-to-em Socks Campaign™


Attn: Dean Rotbart


7581 E. Academy Blvd.  #D455


Denver, CO 80230

Everyone who plans to participate on December 12^th can take the “No-Socks-To-Work™” pledge on Twitter @NoSocksToWork.  See www.Twitter.com/nosockstowork.  Please tweet the following:  "I'm going sockless to work on 12/12/12 to support No-Socks-To-Work™ Day. I'll donate a pair of new socks to the homeless. #nosockstowork

Participants are also encouraged to connect with No Socks to Work on Facebook and post images of sockless employees: https://www.facebook.com/NoSocksToWorkDay

Additional information can be found at www.NoSocksToWork.org.  Businesses interested in becoming a sponsor or participating in “No-Socks-To-Work™” Day, may contact Rotbart at nosockstowork@gmail.com, or by phone at 303-296-1200.