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Watch Coors Light Paint the Summer Silver

Posted by Crystal T on June 26, 2012 at 2:41pm

The Coors Light Silver Bullet Train is speeding towards the most refreshing summer yet, with special beer packaging, memorable local events, exclusive social media campaigns, a talent search with Ice Cube, and much more. In addition, the seasonal celebration is literally painting the summer silver with a fresh focus on local 3D art by world-renowned artists.  In this time-lapse video that is sure to give you goose-bumps, watch a Coors Light Silver Bullet Pint come to life: https://www.youtube.com/watch?v=5bNlrm5j6vc

 

The Coors Light Silver Bullet Summer kicks off with the release of sleek, new special-edition Silver Bullet Summer packaging. Hitting shelves now, certain packs of Coors Light 12-ounce bottles and cans feature a distinctive, all-silver design with the exception of the iconic Cold-Activated blue mountains.  The Silver Bullet Summer packaging will be available for about 10 weeks in all varieties of 12-ounce cans, as well as 24-loose and 6-pack 12-ounce bottles.

 

The World’s Most Refreshing Beer can also be enjoyed in the innovative Coors Light Silver Bullet Aluminum Pint (see it in three-dimensional art form here: https://www.youtube.com/watch?v=5bNlrm5j6vc), which launched nationally earlier this year.  It’s the perfect package for anyone looking for an alternative to glass but wants the benefits of a bottle, whether they’re headed to the beach, concerts in the park or just hanging out with friends at a backyard barbecue. The Silver Bullet Pint’s wide mouth and re-sealable cap provides cold beer on the go and a full 16-ounces of “refreshment as cold as the Rockies.”

 

As the temperature heats up, The Coors Light Silver Bullet Summer campaign will showcase amazing three-dimensional art displays in cities across the country. At these exhibits, passersby will be able to interact with an oversized Silver Bullet Pint literally “splashing down” in the form of large 3D artwork. This optical illusion comes to life when people take pictures and video posing with the pint. Coors Light is encouraging spectators to capture and share their personal experiences with these visual art works whether it be texts to friends, posts on Facebook, #silverbullet3D on Twitter, and on Coors Light Facebook page. Watch the time-lapse video of this explosive art here: https://www.youtube.com/watch?v=5bNlrm5j6vc

 

The art displays will feature the work of two talented artists, Melanie Stimmell Van Latum and Julie Kirk–Purcell. Melanie is a graduate of Art Center College of Design in Pasadena, CA and spent eight years working on the iconic Comedy Central series South Park where she oversaw the transition from infamous paper cutouts to flawless digital animations.

 

Julie Kirk-Purcell is among the most admired and respected chalk artists of her time. Beginning her street painting career almost 20 years ago, she has traveled the world honing her craft and sharing her elaborate original designs with well-known clients such as The Walt Disney Company & Studios, Universal Studios, The Howard Hughes Corporation, BankMuscat, Bloomburg LLP, Chrysler Corporation, Lexus Corporation and the Long Beach Aquarium of the Pacific.

The Coors Light Facebook page and YouTube channel will also feature exclusive content, including a new augmented reality app, Coors Light Cold FX, which allows people to insert the Silver Bullet Pint into photos and videos captured on smart phones.

 

“This will be our boldest, coldest summer yet,” said Kedric George, Coors Light director of innovation and activation.  “Everything we’re doing this summer is about reinforcing the message that when you want cold refreshment, you just have to find the blue mountains.”

 

For more information on the Coors Light Silver Bullet Summer, please visit CoorsLight.com or www.facebook.com/CoorsLight. Don’t forget to watch the freshest video of the summer here: https://www.youtube.com/watch?v=5bNlrm5j6vc

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Watch Coors Light Paint the Summer Silver

Posted by Crystal T on June 26, 2012 at 2:41pm

The Coors Light Silver Bullet Train is speeding towards the most refreshing summer yet, with special beer packaging, memorable local events, exclusive social media campaigns, a talent search with Ice Cube, and much more. In addition, the seasonal celebration is literally painting the summer silver with a fresh focus on local 3D art by world-renowned artists.  In this time-lapse video that is sure to give you goose-bumps, watch a Coors Light Silver Bullet Pint come to life: https://www.youtube.com/watch?v=5bNlrm5j6vc

 

The Coors Light Silver Bullet Summer kicks off with the release of sleek, new special-edition Silver Bullet Summer packaging. Hitting shelves now, certain packs of Coors Light 12-ounce bottles and cans feature a distinctive, all-silver design with the exception of the iconic Cold-Activated blue mountains.  The Silver Bullet Summer packaging will be available for about 10 weeks in all varieties of 12-ounce cans, as well as 24-loose and 6-pack 12-ounce bottles.

 

The World’s Most Refreshing Beer can also be enjoyed in the innovative Coors Light Silver Bullet Aluminum Pint (see it in three-dimensional art form here: https://www.youtube.com/watch?v=5bNlrm5j6vc), which launched nationally earlier this year.  It’s the perfect package for anyone looking for an alternative to glass but wants the benefits of a bottle, whether they’re headed to the beach, concerts in the park or just hanging out with friends at a backyard barbecue. The Silver Bullet Pint’s wide mouth and re-sealable cap provides cold beer on the go and a full 16-ounces of “refreshment as cold as the Rockies.”

 

As the temperature heats up, The Coors Light Silver Bullet Summer campaign will showcase amazing three-dimensional art displays in cities across the country. At these exhibits, passersby will be able to interact with an oversized Silver Bullet Pint literally “splashing down” in the form of large 3D artwork. This optical illusion comes to life when people take pictures and video posing with the pint. Coors Light is encouraging spectators to capture and share their personal experiences with these visual art works whether it be texts to friends, posts on Facebook, #silverbullet3D on Twitter, and on Coors Light Facebook page. Watch the time-lapse video of this explosive art here: https://www.youtube.com/watch?v=5bNlrm5j6vc

 

The art displays will feature the work of two talented artists, Melanie Stimmell Van Latum and Julie Kirk–Purcell. Melanie is a graduate of Art Center College of Design in Pasadena, CA and spent eight years working on the iconic Comedy Central series South Park where she oversaw the transition from infamous paper cutouts to flawless digital animations.

 

Julie Kirk-Purcell is among the most admired and respected chalk artists of her time. Beginning her street painting career almost 20 years ago, she has traveled the world honing her craft and sharing her elaborate original designs with well-known clients such as The Walt Disney Company & Studios, Universal Studios, The Howard Hughes Corporation, BankMuscat, Bloomburg LLP, Chrysler Corporation, Lexus Corporation and the Long Beach Aquarium of the Pacific.

The Coors Light Facebook page and YouTube channel will also feature exclusive content, including a new augmented reality app, Coors Light Cold FX, which allows people to insert the Silver Bullet Pint into photos and videos captured on smart phones.

 

“This will be our boldest, coldest summer yet,” said Kedric George, Coors Light director of innovation and activation.  “Everything we’re doing this summer is about reinforcing the message that when you want cold refreshment, you just have to find the blue mountains.”

 

For more information on the Coors Light Silver Bullet Summer, please visit CoorsLight.com or www.facebook.com/CoorsLight. Don’t forget to watch the freshest video of the summer here: https://www.youtube.com/watch?v=5bNlrm5j6vc

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NIST Physicist named to National Academy of Sciences

Posted by James Burrus on May 3, 2009 at 10:37am

Physicist James C. Bergquist, a Fellow at the National Institute of Standards and Technology (NIST) whose research helped usher in the age of optical atomic clocks, has been elected a member of the National Academy of Sciences. http://www8.nationalacademies.org/onpinews/newsitem.aspx?RecordID=04282009 Election to the academy is considered one of the highest honors that can be accorded a U.S. scientist or engineer. New members are elected by current members in recognition of their distinguished and continuing achievements in original research. Bergquist is a world leader in laser science and optical frequency standards, the basis for the next generation of atomic clocks. Bergquist's experimental clock based on a single mercury ion (electrically charged atom) is the world's most precise timepiece, and would neither gain nor lose 1 second in 2 billion years. The mercury ion clock was the first clock to have a smaller measurement uncertainty than atomic clocks based on cesium atoms, which are still the international standard. http://www.nist.gov/public_affairs/releases/mercury_atomic_clock.htm Current time and frequency standards, such as the NIST-F1 cesium fountain clock, operate at microwave frequencies. Cesium atoms oscillate or "tick" more than 9 billion times per second. Mercury and some other atoms oscillate at optical frequencies-about 100,000 times faster than microwaves-so optical atomic clocks have long been recognized as having the potential for significantly more precision, by more finely dividing time into smaller units. "Jim has helped lead the way in translating the promise of optical clocks into reality," says NIST Fellow Dave Wineland, Bergquist's group leader. "His work in laser spectroscopy has paved the way on many fronts, leading most recently to the world's most precise atomic clock. Jim is also well-known for his unselfish willingness to help other research groups throughout the world, advancing the state-of-the-art on a global scale." Extreme measurement precision is critical to NIST's mission and to many applications requiring precise time and frequency, such as navigation and positioning, telecommunications, remote sensing and surveillance. To achieve continuous improvements in precision, Dr. Bergquist has pioneered a long string of advances in measurement science with broad applications, including the development of lasers with the world's narrowest linewidth (band of emitted frequencies) and techniques required for quantum information processing, among many other breakthroughs. Bergquist is a Colorado native and has worked at NIST Boulder since 1978. He received his doctorate in physics from the University of Colorado, where his thesis advisor was John (Jan) Hall of NIST, a 2005 Nobel Laureate in physics. Bergquist's previous honors include three Department of Commerce gold medals, the American Physical Society's Herbert P. Broida Prize and Arthur Schawlow Prize in Laser Science, NIST's Edward Uhler Condon Award and Samuel Wesley Stratton Award, the Optical Society of America's William F. Meggers Award, and the IEEE's I. I. Rabi Award. Bergquist joins seven other NIST scientists who are members of the NAS, a private organization of scientists and engineers established in 1863 dedicated to the furtherance of science and its use for the general welfare. Full Comments from NIST Fellow Dave Wineland, Bergquist's group leader:Jim's election is extremely well deserved. His work in laser spectroscopy has paved the way on many fronts, leading most recently to the world's most precise atomic clock. Jim is also well-known for his unselfish willingness to help other research groups throughout the world, advancing the state-of-the-art on a global scale. Personally, I consider myself very lucky to have worked with Jim as a colleague and friend for over 30 years. Comments from Katharine Gebbie, director of the NIST Physics Laboratory:Election to the Academy is a fitting and well-deserved honor for Jim. During his more than 30 years with NIST, he has been one of the pioneers in advancing precision measurement and developing standards and technology, including the world's narrowest linewidth lasers and the world's two most precise atomic clocks. We are all thrilled for him, both personally and professionally, and privileged to have him as a colleague at NIST.
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