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Freakonomics the Movie, the highly anticipated film version of the internationally bestselling book about incentives-based thinking by Stephen Dubner and Steven Levitt, hits Denver’s Starz Film Center
at the Tivoli this Friday, October 8, 2010. Produced by Green Film Company, Freakonomics the Movie features a dream team of Academy Award® and Sundance Film Festival winning directors.


Like the book, the film examines human behavior with provocative and occasionally hilarious case studies. For those who read the book but are looking for something fresh, Freakonomics the Movie also covers entirely new ground. Rachel Grady and Heidi Ewing (Jesus Camp) balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Alex Gibney (Enron: The Smartest Guys in the Room) delivers a visually arresting look at the crumbling facade of Sumo wrestling. Morgan Spurlock (Super Size Me) offers up a buoyant and revealing angle on the repercussions of baby names. Finally, Eugene Jarecki (Why We Fight) investigates an unsettling theory to explain why crime rates dramatically dropped in the early 90s. Seth Gordon (The King of Kong) weaves the pieces together with brisk interludes, providing context and commentary from the authors.

Producer Chad Troutwine saw cinematic potential in the surprise bestseller. “With Freakonomics the Movie, Stephen Dubner and Steve Levitt promised to reveal the hidden side of everything, and they delivered a brilliant book that achieved mainstream success,” extols Chad Troutwine, the Producer of the cinematic adaptation. “Similarly, our film Freakonomics the Movie seeks to achieve broad appeal by examining every day topics like parenting, cheating, and bribery without abandoning the economics research that legitimized the book. This is a golden era for non-fiction filmmaking, and Freakonomics the Movie showcases the best non-fiction filmmakers in the world.”


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If I ever really left Boulder

I moved to Boulder in Summer, 1974, before the Pearl St. Mall, when a teen could ditch high school, smoke cigarettes and drink coffee at Fred's all morning, and with even a shabby fake ID could drink at Potter's or Shannon's at night. The Good Earth night club on Pearl St. showcased the best jazz stars in the country; there I saw Eddie Harris, Esther Philips, Stanley Turrentine, Grover Washington, Jr., and more.

The Gondolier was on Broadway just south of Arapahoe, and the Sink was Herbie's Deli. You could smoke pot at Round the Corner on the Hill (and everywhere else). Taj Mahal played Tulagi's frequently. Flannel shirts for Fall at Starr's didn't cost $88 like they do now, and if Starr's was too expensive, you could go to Joslyn's near the Post Office. When not sneaking into bars, you could take a high school date to Tico's for a respectable $10 dinner before going to Eben Fine Park to park and make
out, or to the drive-in at 28th and Lee Hill Rd.

The base of LeeHill Rd was all Green Belt. Nerdy Paul Danish (was that his name?) and his comb over hairdo could be seen walking the streets of Boulder.

Therewas Bill Galucha's saddle and cowboy stuff store next to Ideal Market, where Radda Trattoria is now. That was before anyone had heard the word or could spell "Trattoria."

My usual morning consisted ofhitchhiking or driving from Boulder Heights to the Aristocrat at Broadway and Spruce, for an obscenely huge breakfast with Gus or whatever his name was screaming at the waitresses and pounding the handle of his spatula on the counter: "Mary, 25, Gddrace, 42, pick up now!", and then checking in at Boulder High to see how long I had to stay before gathering pals and heading for Fred's.

We used tojump the fence and skinny dip at the Elk's Club. Our city league softball team was named "Fruits of the Loom," and we played in orange t-shirts and boxer shorts.

For a while, Rick Reilly and Ico-hosted "Panther Party" on KBOL on Wednesday nights. Together, for
money, we hired ourselves, our chain saws and Rick's green 1950's Chevy pick-up out to mountain land owners and trimmed dead branches off pine trees.

The words "drunk driving" had not entered the lexiconthen. Most of us are lucky to be alive. Many of our high school diplomas should have been gift wrapped.

Somehow, I was the President ofthe BHS Class of 1976 - the kid who gleefully had moved from Highland Park, Illinois, two years earlier. I called Senator Gary Hart and asked if he'd speak at our graduation, and he did. It was America's Bicentennial, Colorado's Centennial, and Boulder High's 100th graduating class.

My Dad kicked me out of CU in 1977, when he said mystraight A's freshman year were unimpressive and the school too easy for me, given that I'd skiied so much with my Sewall Hall pals. He told me
if I wanted to stay I could pay for it myself. I went to the University of California, because it was on the quarter system, so I could ski during Winter quarter and be back in Boulder with my friends, many of
whom to this day never realized I'd "left."

I returned after college for three years, before I moved back to Chicago in 1983 for law school.

My Sewall Hall gang has had a 20th, 25th, and 30-year reunion. I'm sure we'll have one here for our 35th.

Boulder is so different now. We all know how. And why.

Butit's still breathtakingly beautiful with the best climate in the country, and it's been my thrill to spend the last 10 days here with my 10 year-old son, introducing him to Chatauqua Park, the Flatirons, Flagstaff, Nederland, Peak to Peak, Blue Lake, and more.

We saw a mountain lion his first day here.

Recently, I have been planting business seeds in Denver and Boulder, and I am so happy to be "back," sort of...if I ever "left."
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